Notes on commerce intelligence
Guides on marketplace analytics, quick-commerce and running a D2C brand profitably.
2026 · Perspective
Why a Good ROAS Can Still Be a Bad Business Decision
A high ROAS can look reassuring on a dashboard while margins, discounts, returns and organic sales tell a very different story underneath.
2026 · Perspective
Why More Sales Can Still Mean a Weaker Business
Rising revenue can hide falling margins, rising discounts and shrinking contribution from high-margin SKUs.
2026 · Operations Guide
How to Reduce Stockouts on Blinkit and Zepto
A practical guide to spotting and preventing stockouts on quick-commerce platforms before they cost you sales.
2026 · Strategy
Amazon vs Flipkart vs Quick Commerce: Where Should D2C Brands Focus in 2026
How the channels differ, the trap most brands fall into, and a simple way to decide where to put your next rupee of effort.
2026 · Fundamentals
5 Metrics Every D2C Brand Should Track Across Marketplaces
The five numbers that matter most, and why tracking them per-platform beats one blended total.
2026 · Buyer's Guide
Top Marketplace Analytics Tools for D2C Brands in 2026
What to look for in a marketplace analytics tool — data freshness, cross-platform coverage, AI diagnostics and actionability — and how the top options compare.